Our story

It started with one towel, found abroad.

Banner Beach is the towel our founder, Jessica, couldn't find anywhere at home. So she made it.

Jessica, founder of Banner Beach, wrapped in a navy Carolina Gingham towel on the beach
Jessica, founder of Banner Beach
The Carlsbad Stripe Beach Towel folded back to show the soft terry side

01Found abroad

Smooth on one side, terry on the other.

While traveling abroad, I discovered a thin, woven towel that was smooth on one side and terry on the other. I had never seen anything like it. It was light, easy to pack, and I could wash all of our towels in one load. To me, it was the perfect beach towel, a refreshing change from the bulky towels I knew.

02Back home

Nowhere to be found, so I made my own.

When I returned home, I wanted to find these towels and introduce them to more people. Here in Arizona, pools are a way of life. I felt these were the next generation of beach towels, made just as much for the poolside as the shore. I searched high and low but couldn't find what I was looking for. So I set out to create my own.

Jessica carrying an armful of Banner towels on the beach

03Two years in the making

Finding the right mill in Turkey.

After plenty of trial and error, I found the right manufacturer in Turkey to bring my vision to life. Two years of research, design, and manufacturing went into creating the Banner towel, made with 100% organic Turkish cotton and certified to OEKO-TEX® STANDARD 100.

Banner Beach Towel Organic Cotton Luxury Stripe Carlsbad Two-Sided Thin Cute Designer Matching Set Decor Home Striped Pool Fringe Mix and Match Pink Yellow Light Blue Tan Red Green Navy Black

04Made to match

Colors and patterns that go together.

Along with the smooth/terry design, I wanted something with more style: beautiful towels that would look just as good at home as they did on the beach. I thoughtfully chose colors and patterns that work together, so everyone could pick a favorite and still have them coordinate beautifully.

Designed here in the USA and made in Turkey, our towels bring together beauty, softness, absorbency, and a lighter feel.

Woman holding a child wrapped in a beautiful towel on a beach

05For the moments together

The kids asking for one more swim.

As a mother, I know how much the moments together matter. The family beach trip. An afternoon by the pool with friends. The kids asking for one more swim. Those experiences are at the heart of Banner Beach. I also wanted to create a towel you'd love taking out on your own, whether you're heading out for an early surf session or enjoying a quiet hour in the sun.

Beautiful enough to love, practical enough to bring along.

I believe a beach towel should be beautiful enough to love and practical enough to bring along. Soft when you wrap up, easy to carry, and ready for wherever the day takes you.

I created Banner Beach to make the perfect beach towel, and I believe we have. I call it the beach towel, perfected.

Jessica, founder of Banner Beach Jessica, founder of Banner Beach

Our embroidery partner

Monograms by Wellmade Studio, stitched by hand.

Noelle and her daughter Olivia run Wellmade Studio. Noelle guides a vintage chainstitch machine entirely by hand: no pattern file, no automatic stitch placement, so no two monograms come out exactly alike.

Choose Add Custom Embroidery on a towel and Noelle stitches the name or initials for you.

Read their story

Explore the collection

Shop all
Hover: terry side+

The Carlsbad Stripe Beach Towel

$45.95+3
BestsellerHover: terry side+

The Carolina Gingham Beach Towel

$49.95
Hover: terry side+

The Amalfi Beach Towel

$45.95+3
Hover: terry side+

The Barcelona Stripe Beach Towel

$45.95
6 towels

The Sand Classic Bundle

$241.15$283.71
6 towelsHover: terry side

The Navy Classic Bundle

$241.15$283.71
Free 30-day returns Unused and unwashed, in original condition.
Ships in 1–2 days UPS, USPS or FedEx from our U.S. warehouse.
Free U.S. shipping On every order over $150.
OEKO-TEX® certified STANDARD 100, cert. IS025257091.